Most people know matcha as a green powder. Very few know what goes into making it — and why the process is what separates a good matcha from the dust on supermarket shelves.

Matcha prices have risen sharply globally. If you've noticed your favorite brand getting pricier- or going out of stock- there's a real reason behind it. Global demand has outpaced supply, growing seasons are under pressure, and the premium end of the market is getting squeezed hardest. Here's what's happening and what it means for what you're buying. 

Matcha is having a moment and with that comes a lot of noise. Is it safe to drink every day? Does it interfere with sleep? Can you have too much? We answer the
most searched questions about matcha and health, with straight answers and no fluff. 

Most people who try matcha at home and decide they don't like it made it wrong. Here is the exact method — water temperature, ratio, technique — so you get it right first time.

Every brand says ceremonial grade. Most of them are not telling the truth. Here is what the grades actually mean and how to spot the difference.

Matcha has been studied for decades. Here's what the research actually shows-no wellness marketing, no exaggeration, just the science.